The intimate, small-scale brewery from the Hertog Jan commercials really does exist. Gerard, Han, Johan, Roland, Mark, Lennert and Will brew their beer the way they like to drink it themselves. The white brewery, the brewers and their authentic passion for beer have a true appeal for beer lovers.
And the beer itself is the main hero in all their campaigns. For the past five years, Hertog Jan has outpaced its competitors in a shrinking market. Sometimes reality is the best form of advertising.