The Valley and Nike TEAM developed the Nike Kitbuilder together: an online retail environment in which football teams and clubs can design their match, training and leisure kits in collaboration with a retailer.
The customer can immediately see what the football kit looks like, including club logo, sponsor printing, names and numbers on the back. The attire can be ordered immediately so the kits can be delivered and paid for faster.
With the Kitbuilder, Nike distinguishes itself from soccer specialists of competing brands. The first version of the Nike Kitbuilder has already been active in 25 European countries.
“Together with The Valley and working with AdobeCQ5 we’ve created a beautiful application that helps the football consumer and retail partners. In the coming years we will work closely with users and consumers to further develop the Kitbuilder.”
Andre Vasterman, Nike TEAM Category Business Director (Western & Central/Eastern Europe)
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