Verkade and The Valley developed the introduction campaign for the latest flavour in the successful Verkade Digestive range: Karamel.
This campaigns sets a new tone for the Verkade brand. Happiness, optimism and dynamics will play a big role in the communication of the brand. Not only to increase the attention value of the statements, but also to put the products of Verkade in the spotlights in a special way. This new approach will also be carried on in the next statements.
Fabian van Schie, head of marketing at United Biscuits Nederland: ‘The brand Verkade still has a very special meaning for a lot of Dutch people. The girls are part of that. With this new, contemporary direction we want to keep the brand up to date and do justice to the heritage.’
Krijn Smits, creative director at The Valley: ‘With this new direction the Verkade brand can continue to grow while at the same time launch new products.’
Advertiser: United Biscuits
Client: Femke Wouda, Rachel Aalbers, Fabian van Schie
Agency: The Valley
Creative Director: Krijn Smits
Creation: Andrea Jansen, Joost van Praag Sigaar
Account: Mariëtte Vermeulen, Judith Weijers
Strategy: Sytse Kooistra
Direction: Diederik Spaargaren
Production Agency: Bäst
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