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The Valley announced its recent beta release of CDP Nominow. The CDP has been developed in the past eight years and has become a trusted data leader in real-time customer data orchestration for clients such as Tommy Hilfiger, Calvin Klein, FC Utrecht, Boerenbond, Van Gogh Museum, Filmhuis Den Haag, Nike Team, SDU, GVB and recently Jaarbeurs was added to the portfolio. 

Nominow CDP offers a state-of-the-art technology solution for the siloed customer data across marketing, sales and customer service teams on the client-side. These siloes have made the customer experience disjointed and inefficient. Especially post-pandemic. The ecosystem of data and technologies behind these experiences is rarely based on a single platform. Nominow CDP gives marketers control over customer data collection, segmentation and orchestration through plug and play integrations that rarely require IT or developer involvement. In recent years CDPs have become crucial in the MarTech stack, but a big opportunity remains to maximize their full range of benefits for teams like customer service and sales.

Edward Hoogeveen (co-founder Nominow): "Clients can now connect to custom destinations, transform data, automate workflows, and launch new use cases faster with simple code. A huge step forward in usability".

The Valley expects triple-digit growth in the coming years since CDPs streamline customer data integration by providing plug and play (or native) connectors for many MarTech systems, including CRMs, DMPs, and marketing automation platforms DSPs, and campaign analytics and offline sources. Most marketing organizations have assembled a marketing stack containing many of these types of platforms, but integrating the data in the martech ecosystem is a huge challenge. Nominow CDP offers the perfect solution for that. 

About The Valley
The Valley focuses on the total customer experience, also known as Total Brand. Guide clients in the full end-to-end customer journeys and support them in digital innovation and transformation with an optimal customer experience and a strong brand as guiding compass. Clients that show trust in the CX services are a.o. ABN AMRO, Nike, Dille & Kamille, AkzoNobel, Blokker, ING, Rabobank, Tommy Hilfiger, Hertog Jan, De Bijenkorf, Daikin, Bergman Clinics, Jaarbeurs, etc. 

About Nominow
Nominow (100% subsidiary of The Valley) is a state-of-the-art data solution that can be classified as a Customer Data Platform (CDP). Nominow CDP is often the last link in existing marketing, sales and service technology stacks. By connecting all data sources, the CDP creates one central place where the universal data authority will be arranged: the single customer view.