BrandFocus Model

BrandFocus is a positioning method developed by The Valley Assist Digital. This approach helps to sharpen a brand and structures all the experiences, services and communication so that both brands can improve their level of customer intimacy.

Using the BrandFocus, the essential parts of the brands will be defined, from the primary functional properties to the central emotional promise. Together this builds up to more recognisability for the customer. The canvas contains the mission (Why), truth (What) and pillars (How) of both brands. All are explained in detail and summarised in a clear canvas ready for people to use within the company.

Clients such as Nike Team Sports, Colaris, Daikin, Dille & Kamille, Fisherman’s Friend, Bonusan and Bergman Clincs are building their market position based on their BrandFocus positioning.

Our approach

Defining the Core of Your Brand

We help structure your brand’s customer experiences, services, and communications with a clear, three-step process:

1. Resight
We start with a comprehensive review of existing data, desk research on your category, competition, context, and customers, and a kick-off meeting to set clear goals.

2. Insight
Through competitive analysis, interviews with employees, customers, and suppliers, and a workshop with key stakeholders, we uncover valuable insights to shape your brand’s direction.

3. Foresight
We develop a tailored strategy and positioning framework, followed by the BrandFocus Positioning presentation, including two feedback rounds to ensure alignment.

This proven approach delivers clarity and focus, laying a solid foundation for your brand's success.