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Turning Athletes into Designers wins a Red Dot and Silver Spin

We have to confess that we are pretty damn proud! Our collaboration with Nike Team "Turning Athletes into Designers" has been recognized with not one, but two awards.

For Nike Team we launched the "Create your Kit" tool on, where coaches and athletes have complete creative freedom. It provides them with the latest Nike sport innovations and information. The simplified experience secures trust that players will receive precisely the kits they design. The signature Nike style for visuals means the kit configurator generates striking design assets that are applied throughout the customer journey - in social, shop experience, order confirmation and even aftercare.

The project has been recognized with a Red Dot Award for Web Design and a Dutch Creativity Award (Silver Spin) in the E-commerce category. The Dutch Creativity Awards judges provided us with the following feedback:

"The store is absolutely extraordinary from a technical point of view! The visualisation is incredibly advanced and sophisticated, years of work. The idea is strong as it's useful and personalised for teams and tailored to the needs of the various different sports. The execution is incredibly strong, easy to use, clear UX, enough choice and the 3D visuals are just next level. The fact that there is no face and they use the 3D model with different body shapes is very inclusive and serves today's customer! The execution / technical side of things is just mind-blowing."

Like to know more? Share your CX challenge, we’ll get things moving!

Philip Kok (CEO)


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