Yesterday, at the top of A’DAM Tower, we received a bronze Esprix award in the FMCG category. The Esprix is the professional award for the best creative work with an impact.
The jury’s report is pure praise of the case. To quote a section: “Based on its loyal fan base, Hertog Jan succeeded in launching a nameless product and successfully selling 38,000 expensive bottles. Scarcity was created in a smart manner. A skilful marketing case.” Winning an award is teamwork and we created this award-winning campaign through effective collaboration with our client AB InBev. More information about the Hertog Jan Ongekend case can be found here.
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