FC Utrecht A smart website

They challenged us to create a super-fan digital platform that would build excitement and feed each fan’s devoted loyalty.

We know our fans. They come from all over, and with individual interests, expressing their passion for the team in very different ways. The first step was building a smart website and e-mail platform that would serve their individual and varied needs. By integrating a customer data platform in the website, we were able to provide tailor made content and experiences combinations, individual to each fan. We achieved this with the use and integration of all fan data from different sources to a central source.

Thanks to heightened personal relevance, FC Utrecht has seen fan enthusiasm convert to surprising numbers: 28 percent more unique page views, 12 percent more sessions and an increase in turnover through the web shop of more than 100 percent. It's a site right ‘from the heart’ that develops followers into super-fans.

The success drew more than just fan attention, with FC Utrecht.nl being awarded Website of the Year 2019 and 2020 in the category Football.