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International Card Services A translation of a new brand into the digital world of ICS.

CX design CX strategy Visual design

International Card Services BV (ICS) is the principal credit card specialist and market leader in issuing business credit cards in the Netherlands. ICS has been issuing, promoting, administrating and processing the transactions of MasterCard and Visa credit cards for over 35 years. With a new brand strategy ICS is ready to elevate its brand experience to be more recognizable and bold, underlining its position as a leading card issuer across Europe.

Creating an incredible CX experience for every touchpoint

As a CX agency, we were thrilled when International Card Services (ICS) approached us to help design their digital experience. With a recent rebrand as a base, they were looking for a partner who could translate their new style into an incredible user experience for their digital world. We immediately harnessed our expertise in the digital space to take on this exciting project.

The goal
“To make every aspect of the digital experience feel connected, flowing together seamlessly.”

A scalable and component-based CX foundation

As a result, we delivered:

1. A flawless integrated user experience that reflects the brand values.
2. A future-proof design system.
3. Offline and online touchpoints, including applications, websites, letters, print and social media templates.

CX design full circle

We tackled many deliverables, spanning applications, websites, social media, stationery, email design, and co-branders. Our focus was not only on the visual design, but also on the functionality and usability of every touchpoint. Through executing the new design language effectively, we were able to unlock more and more potential to expand the reach and potential of the brand and its assets. As a result, we delivered an incredible and consistent brand experience.

Interested in having a chat on your CX journey? Let us know!

Philip Kok (CEO)


Contact Philip