Everyone in the Netherlands has experienced the magic of visiting the most distinguished department store in our country. Nearly every Netherlander has enjoyed the magical shop windows and the impressively designed shops. Often as a child, full of wonder and with an open mouth. A fond memory that lasts a life time.
In Belgium de Bijenkorf is not that kind of a cultural phenomenon, lacking the physical department stores. Some might have visited a Dutch branch once, but that’s probably it. Above all, in Belgium de Bijenkorf is a web store, and not the only one. That is precisely why a distinctive brand is of the utmost importance.