In the heart of the fans
A smart website
Concept, Visual Design, UX, Production, Front-end, Back-end, Customer data
FC Utrecht is a top tier football club in the Netherlands, with a passionate and truly involved fan base. They challenged us to create a super-fan digital platform that would build excitement and feed each fan’s devoted loyalty.
Thanks to heightened personal relevance, FC Utrecht has seen fan enthusiasm convert to surprising numbers: 28 percent more unique page views, 12 percent more sessions and an increase in turnover through the web shop of more than 100 percent. It's a site right ‘from the heart’ that develops followers into super-fans.
Joost Broerse, Commercial Director FC Utrecht
The success drew more than just fan attention, with FC Utrecht.nl being awarded Website of the Year 2019 in the category Football.