Fokker Services Empowering the reinvention of a Dutch Icon

To maximize impact, we examined the holistic customer and employee journey at Fokker and jointly selected the following three critical digital systems to focus on:

1. The Fokker Corporate Website: Communicating how Fokkers’ cutting-edge tech boosts your fleet’s advantage.

2. MyFokkerFleet: A tool for internal and external users that guarantees continued operational excellence for your fleet.

3. Modstore: A marketplace that expands Fokkers’ reach by innovating the business model within the modifications category.

These systems have empowered Fokker in achieving their transformation goal of being a cutting-edge provider of service parts and modifications, regardless of the airplane brand or type the customer operates. 

The corporate website is the main touchpoint for Fokker's lead generation. Here, decision-makers at airlines around the world browse Fokker’s offerings. Therefore, the website is crucial for lead generation and must convey the company’s new positioning while staying true to its original brand. This is achieved in two ways:

1. Digital Strategy: For Fokker’s new positioning, focusing on servicing and enhancing aircraft components, it is essential to the business model that the market understands Fokker can provide these services in an aircraft-agnostic manner. To support this, the main menu highlights Fokker’s different services, aircraft types, and target markets.

2. Visual style: Since 1912, Fokker has delivered cutting-edge technologies and is widely regarded as a market pioneer, an important value contributing to the brand’s success. To reflect this in the transformation, the website’s visual style incorporates futuristic design elements.

Aircrafts around the world require maintenance wherever they go. Delays cost money, so mechanics work nonstop to repair and replace parts. This makes it essential to get the right service parts into the right hands fast. To ensure this happens, the operational heart of Fokker was created: MyFokkerFleet.This application was developed through close collaboration between Fokker and The Valley. The platform offers essential features such as parts ordering, inventory management, demand forecasting, customer management, and maintenance guides, all designed to facilitate streamlined logistics and keep airlines operational. 

Next to that, The Valley’s task is not limited to designing, building and maintaining the digital service, but also in keeping it running seamlessly 24/7.

Together with Fokker, we developed a new business model to support their transformation: the Modstore. This is a marketplace that connects buyers and sellers of over 40,000 components and is used by major brands such as Lufthansa, Honeywell, and, of course, Fokker. The Modstore is perceived as a unique concept within the category. The marketplace supports Fokker in two key ways:

• Sellers pay a fee to be listed on the platform.

• It expands Fokker’s reach through a new digital touchpoint that attracts a different customer segment. Like the website, the Modstore highlights Fokker’s unique aircraft-agnostically knowledge by having solutions for a wide range of aircraft types.

Note: This is one of the first projects we did for Fokker therefore a re-design is planned for this application.

Fokker’s transformation has been a success, but our partnership continues. The Valley and Fokker work closely to continually enhance the customer experience, for both clients and internal employees.

The backlog is currently filled with new opportunities we’ve identified together, and we are now working on a new initiative that will become the fourth big initiative that will drive Fokker’s continuous transformation. These efforts are focused on further increasing reliability, accelerating delivery, and improving efficiency across Fokker’s end-to-end journeys.