Manufacturing, Industrial Technology & Lifecycle Solutions

Where Precision Meets Possibility: Shaping the Future of Making.

Navigating the intricacies of B2B manufacturing, from strict compliance and rapid tech adoption to evolving buyer needs, is a complex landscape. We understand these challenges are also your biggest opportunities. We see a transformative shift towards smarter, more efficient, and resilient operations driven by AI, sustainability, and digital advancements.

B2B buyers now expect the same level of ease, personalization, and self-service they experience in B2C transactions. They interact with suppliers across multiple touchpoints—websites, mobile apps, email, and sales reps and expect a consistent experience. In reality, the buying journey is rarely linear. It involves multiple stakeholders, extended decision-making processes, complex product configurations, regulatory considerations, and significant investments.

These journeys can span weeks or months and often involve several touchpoints from product research and supplier comparisons to RFQs (Requests for Quote), compliance checks, site visits, and post-sale onboarding. The path is messy, non-linear, and not well supported by traditional digital channels. Key challenges include:

• Lack of personalization & tailored content: Clients expect solutions tailored to their facilities, roles and workflows—yet vendors must maintain operational efficiency and product scalability. As a result, they often get the same one-size-fits-all content.
• Information overload or underload: Either there’s too much and highly detailed information, or platforms serve their clients with very generic, undifferentiated content. Either scenario can make it hard for visitors to find answers to their specific information needs.
• Disconnected touchpoints: Buyers might jump between platforms, sales reps, and PDFs, creating friction and drop-offs. In addition, without proper tracking businesses can’t see where interest drops off or what resources work best. 

• Role- and Behaviour based Experiences: Tailor content and journeys to specific personas (e.g. engineers, procurement, operations) to increase relevance and reduce friction. Use behavioral data and AI to deliver relevant experiences, improve conversions, and support sales with insights into buyer intent.

• Configurable Selection- and Decision-making Support: Empower users with (3D) product configurators, ROI calculators, and comparison tools to support independent decision-making and shorten sales cycles. 

• Journey Mapping & Optimization: Identify and fix friction points across the buying process with smart UX, guided flows, and contextual assistance, in order to give the right information in the right context at the right time in their journey.

• Localized & Compliant Content Delivery: Serve region-specific content, specs, and legal information dynamically using modular CMS and personalization strategies.

• Service Expectations & Lifecycle Management: Manage and exceed expectations for the after-sales and customer service experience via clear service levels and process descriptions, robust self-service resources, tutorials and compelling client cases.