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Email Marketing

At The Valley, email marketing is not just about execution. We ensure your campaigns align with the right customer journey and experience. Email may seem self-explanatory, but it is an essential medium within a customer journey and a powerful communication tool that a brand can easily bet on. We are your partner in digital growth, and we are here to assist you in building and perfecting the email marketing strategy that suits your organization.


Strategic email marketing involves planning and precise execution to deliver tailored, personalized content that resonates with your audience, driving meaningful engagement and lasting brand connections. We are your partner in digital growth, and we are here to assist you in building and perfecting the email marketing strategy that suits your organization.


For multiple clients, we take responsibility for the full execution of email campaigns. From SME to corporates, we handle this both on-site and from our beautiful headquarters in Amsterdam. Having expertise on-site ensures that a campaign team gets up to speed quickly and campaigns run smoothly. We closely monitor your campaign in real-time, and thanks to our flexible and pragmatic approach, we can make adjustments while the campaign is running. With The Valley by your side, your campaign will always land on time with the right design and message.


We create email journeys that take your customers on an engaging voyage. Our services enable more streamlined automated processes, allowing you to focus on your core activities. The campaigns we build deliver powerful messages that stand out and yield measurable results. Our data-driven approach ensures personalization within the right segments, and A/B testing refines your emails for optimal performance.

Segmentation & Data

Understand your customers better than ever before. We create customer profiles and segment your database for targeted communication. With our own CDP platform Nominow, you can keep your database up-to-date, deduplicated, and GDPR-compliant. By setting the right tags and triggers, you can personalize and enhance the customer journey. If you are considering transitioning to a new Email Service Provider (ESP), we can seamlessly guide and migrate you.


Deliver the right impression and experience with our mail- and HTML-templates. We offer technical support for any challenges with our in-house developers. Whether it's crafting unique landing pages or developing comprehensive campaign websites, The Valley has the expertise. Our designs are optimized for both dark mode and responsiveness, ensuring your campaigns look perfect on any device.

Testing & Analysis

You don't want errors in your emails or campaign flows. Our email marketers ensure flawless messages and journeys, while our campaign analysis allows you to measure and improve performance. We build dashboards for clear reporting within existing marketing automation software and conduct audits on email flows and strategies. Furthermore, we offer on-site support on multiple areas within various marketing teams.

Consulting & advisory

Our advice extends beyond email marketing. We optimize email journeys for maximum engagement and provide expert guidance on data-driven personalization. Deliverability is crucial, and we assist you in ensuring your emails reach the right inboxes. Compliance with laws and regulations is a given, as we are ISO 27001 and 9001 certified.