Icons & Illustrations

Our brains process visuals 60,000 times faster than text. Our Icons & Illustrations services create custom visual assets tailored to your brand, helping you effectively convey various concepts ranging from unique selling points to entire stories.

At The Valley, we employ an efficient process to craft these icons and illustrations, aiming to maximize your customer experience. Whether you are looking to expand your library or are just starting out, we ensure these assets are aligned with your brand and can be used across all your touchpoints.

Icons can represent actions, USPs, or other simple concepts, becoming recognizable symbols of what they represent. This symbolism aids your audience, helping them recognize, memorize, and quickly understand information while minimizing cognitive effort. Because of this, icons hold significant importance in enhancing the customer experience.

A single illustration has the ability to capture complex concepts, characteristics, or processes in a visually engaging manner. It serves as a valuable tool for storytelling, effectively simplifying difficult ideas into clear and aesthetically pleasing visuals that engage your audience. 

Both icons and illustrations will be custom-made to become recognizable brand assets that can be used across all your touchpoints, contributing to a consistent experience. This custom icon or illustration is versatile, enabling you to make simple adjustments on your own, such as changing colors. In the event that your brand desires to expand its icon or illustration library, the assets can be created in the same style.

To ensure maximum efficiency, we'll employ a collaborative approach. Together, we'll prioritize the concepts that have the most significant impact on your customer experience, determining which ones to visualize. These prioritized concepts will be categorized to maintain consistency among the concepts that overlap in meaning. Our designers will create multiple sketches for each concept and iterate on them based on your input, iterating towards high-fidelity icons or illustrations.