News - 20.07.2015

European digital ecosystem for Basic-Fit

Basic-Fit has appointed The Valley to design a new digital ecosystem around the fitness customer.

This assignment includes a digital strategy, a new website and a native app for the five European countries in which Basic-Fit is active. The website and app will be integrated with the narrowcasting and a new kiosk system in the gyms. In the context of the digital strategy, a broad target group research will be held. In response to this research, the brand Basic-Fit will be re-examined for different European markets. This will be done through close collaboration between The Valley and Basic-Fit.

 

René Moos, CEO Basic-Fit:
"The strategic capacities of The Valley were decisive for us. There were many parties that could build a website, but we were looking for a partner that could actively assist as well. 

Philip Kok, CEO The Valley:
"We are proud to be able to help Basic-Fit with their strong ambitions in Europa. The assignment given to us by Basic-Fit is perfectly in line with our strengths: developing the best experiences for all touchpoints from a central brand perspective."

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