News - 05.05.2015

New Sultana VolGraan. Worthy of applause

Sultana introduces something new: Sultana VolGraan. Delicious whole wheat biscuits, rich in fibre from oatmeal and wheat.

So delicious that it’s really easy to choose this rich in fibre snack. Even so, the choice for a snack with lots of fibres is worthy of applause. Even if your co-workers think you’re a little weird. The commercial is the second one in the new theme campaign “Feel Happy” that The Valley developed together with Sultana. Besides this TVC, the introduction campaign consists of pre-rolls, outdoor and a Facebook activation. 


Advertiser: United Biscuits
Client: Lotte Oldemaat, Carlo Hagenaar, Fabian van Schie
Agency: The Valley
Creative Director: Krijn Smits
Creation: Andrea Jansen, Astara Bakker, Nady Egelmeers
Account: Mariëtte Vermeulen, Judith Weijers
Strategy: Sytse Kooistra
Direction: Boris Booij
Production Agency: Artcore

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