News - 04.07.2016

Successful management Buy-out The Valley

Since 1 July, the management of The Valley has realized a successful management buy-out. All shares of The Valley are owned by its three-headed management, consisting of Philip Kok (CEO), Auke Meijer (CFO/COO) and Brian Oostenbrink (CXO).

The MBO is the result of the current management’s faith in The Valley’s strategic direction of the agency. More than two years ago, an important transition was initiated: the four separate labels were integrated into one brand, The Valley. Thanks to this merger, the agency has grown rapidly. Since then many new clients choose The Valley because of its proposition, which is based on the three pillars of Brand Strategy, Experience and Data. This proposition guarantees an omni-channel approach, and addresses all touchpoints of the customer journeys.

Together with the team of employees, the new owners will take the company to the next level, with growth primarily occurring in an organic way. Kok: “We are looking forward to this new adventure, and we see many opportunities to grow further, autonomously. Our ambition is to cross the 10 million line. Of course, a merger and acquisition opportunity may occur in the future, in which case we will always continue to think bigger.”

The Valley comprises 60 people and has a turnover of 8 million euros. Customers in its portfolio include Nike TEAM, Tommy Hilfiger, AkzoNobel, Verkade, Sultana, Hertog Jan, ONVZ Zorgverzekeraar, Basic-Fit, Fokker Services, Royal IHC, Renault, Raet, Rabobank, ABN AMRO, Nationale Postcode Loterij, Erasmus Universiteit, Pets Place, and Realnext.

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