News - 04.02.2016

De IJsvogel Groep will focus on next level loyalty

De IJsvogel Groep chooses The Valley for an integrated CRM approach.

After extensive research and orientation, De IJsvogel Groep has chosen The Valley. The aim is to activate the customer omni-channel personal and relevant offers through a new integrated customer contact strategy. The Valley will start by implementing the omni-channel data management platform Nominow which connects and manages all existing data sources. In addition, The Valley will develop a CRM strategy for tailor-made offers via email, mobile, social, web, and at a later stage, highstreet stores.

Cora Kleinhout, Chief Commerical Office of the IJsvogel Groep: "As a consequence of the increase in online shopping in our business, there is a lot of competition when it comes to price. Our target group, however, is prepared to go that extra mile when it comes to loyalty to their pets and passion for their home and garden. With the emphasis on advice and service together with a new and clever CRM approach, we expect to be distinctive and relevant for our customers."

Gerben Busch, Client Service Director at The Valley: "Pets are frequently pampered by their owners. With the emergence of urban gardening more people are developing a talent for green fingers. Therefore, Pets Place and Boerenbond are an outstanding example of brands that could flourish with a smart loyalty marketing approach. We are delighted to work with De IJsvogel Groep on such an ambitions project."

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